Corporate Strategy Selection in Iranian ICT Industry: An Integrative Approach
Subject Areas : Investigating the optimal situation of technology growth in the country and how to achieve it
پيمان جعفري سبدانی
1
,
Mehrdad Hosseini Shakib
2
*
1 -
2 - Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran
Keywords: Strategy Selection, SWOT Analysis, Multi-Criteria Decision Making, Market Share.,
Abstract :
Strategy selection is a Wide field with vague borders but selecting appropriate strategy, can provide new opportunities to achieve competitive advantage, which finally can cause company market share increase. This study aims to select the appropriate strategy to increase market share. The present study is applied in terms of purpose, which is done descriptively based on the nature of implementation. This surveys experts are 8 managers and experts of " Hi Web" company. An expert questionnaire was used to collect data. The main techniques used in this study include SWOT analysis, fuzzy ANP and TOPSIS, respectively. First, the SWOT analysis technique was used to identify the strengths and weaknesses as well as the opportunities and environmental threats of the company, and then prioritization of strategic factors to increase market share showed that, strengths have a higher weight in this organization. Also, based on the results of fuzzy ANP technique, it was found that low prices of products and services, variety of Internet services, after-sales service, company reputation and high potential for Internet services are the most important indicators of increasing the company's market share, respectively. Finally, the results of TOPSIS technique to select the most appropriate strategy showed that in the current situation, conservative strategy has the highest priority for the organization. Finally, while discussing the research findings, some suggestions for increasing the market share of companies are presented.
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