Analysis of Cognitive Technology Components in Uncertainty Environment Using Bipolar Fuzzy Set
Subject Areas : Technology Management
Mohammad Hosein Asgharpour Sareshkeh
1
,
S. Sina Masoumi
2
*
,
Mehrzad Jamshidi Guilani
3
1 - Masters student
2 -
3 - independent researcher
Keywords: Cognitive Technology, Fuzzy Bipolar, Industry 4.0, Cognitive Management.,
Abstract :
Cognitive science along with nanotechnology, biotechnology, and communication technology as emerging sciences and technologies, by promoting human mental and physical functions can be a launching point for industries in industry 4.0. Therefore, the present study aims to analyze cognitive technology criteria to find examples to communicate with management concepts. Based on this, initially, using the opinions of experts, the weight related to cognitive technology criteria was obtained through Shannon entropy; then the components of cognitive technology were studied and analyzed using bipolar fuzzy electrode method. The results show that the components of "skills and abilities", "storage, retrieval and use" and "encouragement" are superior to other components, which shows the importance of neuroscience and cognitive defense approaches. Considering that perceptual and behavioral metrics can be used in a business-oriented perspective, cognitive science and technology can enhance performance by influencing concepts related to the soft aspects of management. Cognitive management seeks to explain how to achieve the ultimate goals of each of the additional management based on science, principles and cognitive approaches based on leadership and strategic management with cognitive approach, management of organizational behavior and human characteristics with cognitive approach, marketing management and Branding is focused with a cognitive approach.
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