@article{ author = {Ehteshami, Mehran, Cheraghali, Mohammad Hasan, Tabrizian, Bita, Teimourian sefidehkhan, Maryam}, title = {Drivers, obstacles and consequences of the digital transformation strategy in Iran's road freight transportation industry focusing on the Internet of Things and data analytics}, journal = { Roshd -e- Fanavari}, year = {2026}, volume = {22}, issue = {86}, pages = {73-85}, doi = {}, url = {https://rimag.ir/fa/Article/48163} }