شناسایی مؤلفه های سازگار با محیط زیست در صنعت مد

چکیده مقاله :

 امروزه، يكي از مولف‌هاي مهم و تاثيرگذار در معرفي برندهاي محصولات و اشتياق خريد مشتريان، تبيين زيست سازگاري محصول در ارائه و معرفي آن مي‌باشد، زيراكه مشكلات محیط زیستی يكي از دغدغه‌ها و چالش‌هاي دولتمردان و دست اندركاران دلسوز در سطح جهاني است. صنعت توليد پوشاك با رويكرد مد نيز در اين راستا چالش‌هاي محیط زیستی بسیاری را ايجاد كرده است لذا، هدف اين پژوهش شناسایی مؤلفه‌­های سازگار با محیط زیست در صنعت مد بود. ابتدا با استفاده از مرور سوابق تحقيقات موجود پیرامون صنعت مد پایدار در ایران و جهان، مؤلفه­‌های اصلی مد سازگار با محیط زیست و گویه‌­های مربوط به هر مؤلفه، به روش تحلیل محتوای قیاسی مشخص و سپس پرسشنامه نهایی تنظيم شد. پرسشنامه توسط 110 نفر از متخصصين مد پوشاك در جامعه آماری استان اصفهان تكميل گرديد. همچنین در ادامه برای تحلیل امکان­سنجی استقرار مد پایدار در ایران، مصاحبه نیمه‌­ساختاري با 7 تن از فعالان این حوزه نيز انجام شد. نتایج نشان داد که متغيرهاي مربوط به مواد اوليه مصرفي و شيوه فرايند توليد، و نگهداري و مصرف محصول، تاثير معني داري در تعيين مولفه‌هاي مد سازگار با محيط زيست دارند. به علاوه مشخص شد كه وضعیت موجود صنعت مد پایدار در ایران در موارد مربوط به چرخه بازیافت و بسته‌بندی دارای ضعف و کاستی‌هايي است. علاوه براين، مقوله‌هاي اصلی زیرساخت فرهنگی، الزامات قانونی، زیربنای اقتصادی، زیرساخت فناوری و مهندسی فرایند، برای اجرای صنعت مد در بستر جامعه ایرانی مدنظر و اثرگذار هستند.

چکیده انگلیسی :

Today, one of the important and effective components in introducing product brands and customer purchasing enthusiasm is explaining the product's environmental compatibility in its presentation and introduction, because environmental problems are one of the concerns and challenges of government officials and concerned stakeholders all areas. The clothing production industry with a fashion approach has also created many environmental challenges in this regard, so the aim of this research is to identify environmentally friendly components in the fashion industry. First, by reviewing the existing research records on the sustainable fashion industry in Iran and the world, the main components of environmentally friendly fashion and the items related to each component were identified using the method of deductive content analysis, and then a final questionnaire was prepared. The questionnaire was completed by 110 clothing fashion experts in the statistical population of Isfahan province. Subsequently, semi-structured interviews were conducted with 7 activists in this field to assess the feasibility of establishing sustainable fashion in Iran. The results showed that variables related to raw materials used, production process, and product storage and consumption have a significant impact on determining the components of environmentally friendly fashion. It was also found that the current state of the sustainable fashion industry in Iran has weaknesses and shortcomings in terms of recycling and packaging cycles. In addition, the main categories of cultural infrastructure, legal requirements, economic infrastructure, technological infrastructure, and process engineering are considered and effective for implementing the fashion industry in the context of Iranian society.

منابع و مأخذ:

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