Identifying Factors Affecting the Capability of R&D Centers in Automotive Industry with the New Product Development Approach
Subject Areas : مديريت تحقيق و توسعه
Hamid Hanifi
1
*
,
adel azar
2
,
alireza boushehri
3
1 - Department of Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Department of Industrial Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran
3 - Associate Professor, Department of Management, Faculty of Management and Industries, Malek Ashtar University of Technology, Tehran, Iran
Keywords: New Product Development, Research and Development, Assessment, SEM, AMOS Software.,
Abstract :
In order to assess the capability level of R&D in the automotive industry, it is essential that organizations continuously evaluate themselves using a structured model. In this article, an attempt was made to identify the factors affecting the capability of R&D centers, focusing on new product development in the automotive industry, in the form of a structural model. Iran Khodro Company was selected as the case study. To achieve this, a review of the literature was conducted, extracting approximately 200 indicators affecting R&D capabilities and new product development. From these, 29 indicators deemed more important were selected by industry and academia experts. A questionnaire was then distributed among the statistical population. A total of 410 questionnaires were used for exploratory factor analysis, while 308 questionnaires from the same population were randomly selected for confirmatory factor analysis. Using structural equation modeling and AMOS software, confirmatory factor analysis was conducted, and the final model with nine secondary dimensions was confirmed.
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