Investigating the effect of technological transformation dimensions on the decision-making strategy and entrepreneurial spirit of managers of Isfahan Science and Technology Park
Subject Areas : كارآفريني و مديريت شركتهاي دانش بنيان
soheila zarinjoy alvar
1
,
Fatemeh NoorsharghDehaghani
2
*
1 - Department of Business Management, Abadan Branch, Islamic Azad University, Abadan, Iran.
2 - Department of Business Management, Najaf Abad Branch, Islamic Azad University, Najaf Abad, Iran.
Keywords: Technology evolution, opportunity, decision making strategy, entrepreneurial spirit, science and technology park,
Abstract :
On the modern era, organizations have no choice but to adopt advanced technologies. The future belongs to those who meticulously analyze technological transformations, identify their dimensions and impacts, and strategically integrate technology at the organizational level. This study examines the impact of technological transformation dimensions on decision-making strategies and entrepreneurial passion among business managers operating in Isfahan Science and Technology Park. The population of entrepreneurial managers in these businesses consists of 612 individuals. Using Cochran’s formula, the research sample size was determined to be 236, with participants selected through a convenience sampling method. A standardized 14-item questionnaire was employed to measure the research variables. Reliability was assessed using Cronbach’s alpha, while validity was evaluated based on expert opinions from university faculty members in the relevant field. Data analysis was conducted using SPSS for descriptive statistics and AMOS for inferential analysis. The findings indicate that technological transformation has a positive and significant influence on entrepreneurial marketing decisions, with entrepreneurial passion acting as a mediating variable. Additionally, the dimensions of technological transformation—opportunity recognition, opportunity development, and opportunity exploitation—positively and significantly affect decision-making strategies. Furthermore, these dimensions, through the mediating role of entrepreneurial passion, also have a significant impact on entrepreneurial decision-making. Given that technology serves as a cornerstone for the development of societies and organizations, an in-depth understanding of its dimensions and impacts, along with its effective implementation, can drive fundamental changes across all organizational domains.
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