Drivers, obstacles and consequences of the digital transformation strategy in Iran's road freight transportation industry focusing on the Internet of Things and data analytics
Subject Areas : Technology Management
Mehran Ehteshami
1
*
,
Mohammad Hasan Cheraghali
2
,
Bita Tabrizian
3
,
Maryam Teimourian sefidehkhan
4
1 -
2 - Department of Industrial Management, Islamic Azad University, South Tehran Branch, Tehran, Iran
3 - Department of Management, Islamic Azad University, Roudhan Branch, Tehran, Iran
4 - Department of Mathematical Statistics, Islamic Azad University, Roudhan Branch, Tehran, Iran
Keywords: Digital transformation strategy, road freight transportation industry, drivers, obstacles, consequences,
Abstract :
The present research aims to identify the drivers, obstacles and consequences of the digital transformation strategy in the Iran's road freight transportation industry focuses on the Internet of Things and data analytics. For this purpose, after reviewing the literature, primary indicators were identified and a framework was extracted for conducting semi-structured interviews with experts in this field. Interviews were conducted with 20 academic experts and road freight transportation industry experts in Iran, who were selected using the purposive sampling method and saturation principle. In the quantitative part, a researcher-made questionnaire was used to collect the opinions of 170 employees of this industry, who were selected using Cochran's formula and stratified sampling method. The reliability and validity of the interview and questionnaire were checked and confirmed. Delphi technique, literature review, and coding were used for data analysis in the qualitative part, and inferential statistics and SPSS and SmartPLS software were used in the quantitative part Finally, 4 driving indicators, 18 indicators in 5 categories of obstacles and 58 indicators in 7 categories of consequences were extracted and prioritized using Lisrel software and factor analysis. The result of this research shows many positive consequences for both the companies and the relevant industry, which confirms the necessity of the digital transformation strategy in the industry and the role of the government and the managers of the established companies in the industry.
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