Identifying environmentally friendly components in the fashion
Seyed Mahmoud Tabatabaei Hanzaei
1
(
Assistant Professor, Department of Carpets and Handicrafts, University of Science and Art, Yazd
)
Somayeh Shafieinia
2
(
M.Sc. student in fabric and clothing design, Science and Art University, Yazd, Iran
)
Keywords: Fashion industry, environment, clothing design, clothing production process.,
Abstract :
Today, one of the important and effective components in introducing product brands and customer purchasing enthusiasm is explaining the product's environmental compatibility in its presentation and introduction, because environmental problems are one of the concerns and challenges of government officials and concerned stakeholders all areas. The clothing production industry with a fashion approach has also created many environmental challenges in this regard, so the aim of this research is to identify environmentally friendly components in the fashion industry. First, by reviewing the existing research records on the sustainable fashion industry in Iran and the world, the main components of environmentally friendly fashion and the items related to each component were identified using the method of deductive content analysis, and then a final questionnaire was prepared. The questionnaire was completed by 110 clothing fashion experts in the statistical population of Isfahan province. Subsequently, semi-structured interviews were conducted with 7 activists in this field to assess the feasibility of establishing sustainable fashion in Iran. The results showed that variables related to raw materials used, production process, and product storage and consumption have a significant impact on determining the components of environmentally friendly fashion. It was also found that the current state of the sustainable fashion industry in Iran has weaknesses and shortcomings in terms of recycling and packaging cycles. In addition, the main categories of cultural infrastructure, legal requirements, economic infrastructure, technological infrastructure, and process engineering are considered and effective for implementing the fashion industry in the context of Iranian society.
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